March 2010: BlackBerry Dominates Downloads

January Report

In the past couple BoomBox Reports we tracked the ongoing battle between iPhone and Android. With so much hype surrounding the influx of the many slick new Android devices, and Apple’s iPhone with its unparalleled good looks and sleek marketing campaigns— it’s no wonder the two operating systems have been hyped to no end by the media at large. But what about BlackBerry? How does RIM measure up to the aforementioned competition?

• 22 million downloads were made by smartphones in March 2010, 72% of these came from BlackBerry handsets.

• Not only does BlackBerry have the largest percentage of smartphone users on Myxer, but they are also the most active when it comes to downloading content.

• RIM continues to far outpace Windows, Palm, webOS, Android, iPhone and Symbian based on mobile visits, growing from a 58% market share in March 2009 to a 63% share in March 2010.

• Android has seen a steady increase in number of registered users on Myxer, growing from 7% in March 2009 to 17% in March 2010.

• Windows Mobile has taken the biggest hit on Myxer over the last year – losing 50% of their share of mobile visits, falling from 21% to 10%.

The fact of the matter is that even though the press very much loves and cheers, from the proverbial grandstands, for their Apples and Androids— BlackBerry is still firmly ahead in the race. So until that checkered flag waves, don’t count out this ‘sleeping giant’ who, upon our lengthy examination, is still flexing their muscle where the rubber meets the road.

Also in this month’s report we take a look at how BlackBerry stacks up to Android and iPhone across the United States. To see this and other detailed information regarding the BlackBerry OS please download a free copy of the month’s BoomBox Report:

January Report
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