For our inaugural report we will take a look at two of the world’s fastest growing digital media platforms, the Android and iPhone operating system.

Despite being in existence for only a little over a year, Google’s Android platform is already showing signs of gaining significant traction with visitors downloading mobile entertainment from Myxer.

According to research conducted in the fourth quarter of 2009, Android users download seven times as many ringtones, wallpapers, videos, applications, and games as iPhone users. Correspondingly, visits to Myxer’s mobile site from users on the Android operating system grew 350% in 2009, compared to iPhone, which grew 170%.

Other notable items tracked in this month’s BoomBox Report include:

• The HTC myTouch, Motorola CLIQ, and Motorola Droid each gained significant traction by the end of the year, used by 18%, 11%, and 7% (respectively) of total unique Android users on Myxer.
• RIM’s Blackberry Curve remains the #1 phone on Myxer’s mobile site for the second year in a row, garnering close to 10% of visits in both 2008 and 2009.
• Windows Mobile and Palm both lost ground in 2009, combining to relinquish 24% of the smartphone traffic on Myxer’s mobile site and giving ground to the Android, iPhone, and RIM operating systems.
• Hip-Hop/R&B content dominates as a music genre; accounting for 77% of Android downloads and 47% of iPhone downloads.

Tags: Android, iPhone

This entry was posted on Thursday, January 22nd, 2009 at 9:00 am and is filed under Monthly Reports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.