April 12th, 2012
Can you remember a time when you didn’t have your mobile phone within easy reach? Us neither. We live in a mobile world, and it is changing our behavior. We also live in a social world, and mobile and social seem to go hand in hand like childhood sweethearts.
In our latest report the BoomBox team took a closer look at how mobile is impacting social sharing. We surveyed 1,022 visitors to m.myxer.com on their mobile phones to see what they were sharing, and what social networks they used for sharing, both from their phones and the web. There were a few surprises in our results, including the mobile popularity of Google+ as a platform over the presumably more established Twitter platform.
While Facebook was the most popular social network for sharing, it was interesting to see that Google+ was the second most used social network for sharing images and video, with 10% using it the most for mobile sharing. By comparison, Twitter was only used for sharing images and video the most by 2% of users.
CLICK HERE to download the full report.
February 9th, 2012
As we take a minute to reflect on current trends, it’s difficult to imagine our lives without apps such as Angry Birds, Doodlejump, and Netflix. Mobile Applications seem to have become a staple in our everyday lives and it was 2011 that really was “The Year of the Apps”. In this issue of the BoomBox Report we cover the rapid adoption of mobile apps as well as examine consumer opinion regarding app satisfaction.
31% of smartphone users downloaded between 11-20 apps in 2011, most of which were free. The rapid adoption rate appears to have been fueled by the abundance of free content readily available from the iTunes App Store and Android Market. In fact, 72% of the consumers surveyed revealed they had never paid anything for a mobile app and only 9% reported to have spent $3 or more.
Another key finding shows that almost half (49%) of app users in 2011 reported that they were “Very Satisfied” with the apps they downloaded, while only a small percentage (7%) reported they were unsatisfied.
CLICK HERE to download the full report.
September 27th, 2011
Today’s music lovers and casual listeners have more streaming music choices than ever before. With the emergence of a number of services such as Spotify, iHeartradio, Pandora, Slacker, Rdio and others ,we are perhaps witnessing the beginning of a golden age of Internet radio. For this edition of the Myxer BoomBox Report we surveyed 1,188 Myxer mobile users to better understand their views and behaviors when it comes to Internet radio.
Of the 1,188 mobile visitors to m.myxer.com surveyed, 36% responded that they regularly listen to more than one Internet radio service. Of that group, 26% said they listen regularly to 2-5 services, while 10% listen to more than 5 different Internet radio services on a regular basis.
When we asked what is the most important feature for an Internet radio service 63% chose free music as their response.
We also took a look at the social features users are interested in within an Interne Radio service. When asked about having the ability to chat with friends while listening together, a large percent (78%) said they would chat at least sometimes with 45% saying that they would chat all the time.
When it comes to Internet radio, our respondents seem to favor free services and they are interested in engaging socially along with their listening.
CLICK HERE to download the full report.
July 11th, 2011
As smartphones continue to dominate new phone sales, the impact of our devices continues to expand and we rely more and more on our phones for communications, entertainment, information and increasingly, shopping. In this BoomBox report we set out to learn more about what’s making the mobile cash registers ring. To get our results we surveyed 2400 visitors to Myxer’s mobile website about their mobile shopping behavior. This was a mobile survey, and all responses were submitted directly from mobile phones.
Of the 2400 mobile visitors to m.myxer.com that we surveyed, 53% responded that they had made a purchase from their mobile phone. The largest group, 19%, said they made between 2 and 5 purchases a month. Surprisingly, 16% said that they make more than 10 purchases a month.
Taking a closer look at the 53% who said they did indeed make purchases from their phone, 31% said they preferred to have their mobile purchases charged to their mobile phone bill while 18% said they preferred to pay by credit card. However, when broken down by age, younger mobile consumers clearly preferred paying on their phone bill. In the 18-24 year old age range, 38% preferred charging their phone bill, while only 14% preferred paying by credit card. In the 35-54 age range, the credit card was the preferred method of payment at 28% versus 23% for paying by phone bill. It is also interesting to note that within Android users who purchased, 27% preferred to use their credit card.
In this report we also look at what types of items were purchased, from music (68%) to physical goods (5%) to eBooks (1%). We explore how many different vendors they purchased from in a month, finding that 40% purchased from 2-4 vendors and 12% purchased from 10 or more vendors.
CLICK HERE to get the full BoomBox mCommerce report with more details about our user’s mobile shopping habits, including how much they are spending per purchase and what are the reasons they choose to purchase from their mobile phones.
February 3rd, 2011
As we plow ahead fast and furiously into 2011, the Myxer BoomBox team took a look back at the year gone by to see how things have progressed based on the activities of visitors to Myxer.com and our mobile website, m.myxer.com. In this month’s report we focus on the rapid rise of the Android operating system as compared to the other smartphone operating systems.
Myxer saw visits from the Android OS grow from 12% in December 2009 to a massive 40% by December 2010. This increase in smartphone operating system share was much at the expense of the BlackBerry OS which took the biggest hit in 2010, losing 29% of the smartphone operating system share, down to 38% from 67% in 2009.
Much of this growth can be attributed to the vast influx of devices which support the Android operating system. Just one year ago there was a total of 10 different handsets running the Android OS. By December 2010 the number of recognized Android devices stored in the Myxer database had grown to 101 different Android handsets, with 80 of these recognized devices downloading a piece of content from Myxer.
Android overtook BlackBerry as the lead smartphone in terms of visits to Myxer’s mobile site for the first time in December 2010 with visits to the Android platform growing 243% over the course of 2010.
Also included in this month’s report is a look back at the iPhone vs. Android breakdown of users by state, which shows the rapid growth of Android devices in terms of concentration across the U.S, growing from controlling 8 states in January 2010 to 26 states in December 2010.
CLICK HERE to get all of the Android stats in this month’s 2010 Year in Review BoomBox Report.
September 8th, 2010
Over the last two months Myxer has been surveying our users to determine their level of engagement with location-based social networks, one of the hottest topics in the mobile and tech sectors right now. We surveyed over 1,500 respondents who were downloading content onto their mobile phones and asked them questions to determine what percentage used location-based services, how often they “checked in,” the number of friends within their network(s), and if they did not use Location Based Social Networks, why?
A surprisingly low (11%) of users said that they use location based social networks, with MyTown representing the largest percentage, garnering 56% of users. This number trumps some of the more well know location based services such as Foursquare and Gowalla.
For those who didn’t use the services, only a small segment (14%) claimed privacy as the reason, while 56% claimed lack of interest, and nearly a quarter (23%) reported that their phone didn’t have the capability.
You can find the complete survey results here
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June 22nd, 2010
For this month’s edition of the BoomBox Report Myxer surveyed our online community in order to understand more about their music consumption preferences. We queried 1,049 users who came to Myxer to download mobile entertainment and asked them questions in an effort to determine how they consume music on their phones, how they discover new artists, their purchasing habits at live shows, as well as their consumption of digital music vs. physical CDs.
We think some of the responses will surprise you, especially when it comes to user preferences regarding traditional media channels (such as CDs, live concerts, radio, and television) and how they influence the consumption of digital media.
Take a look at the PDF summary of the findings.
May 7th, 2010
Myxer has long noted that females are generally more active consumers of mobile content than males. We tend to see a greater number of women on a monthly basis, and the average female coming to Myxer tends to download more than the average male.
So in this month’s report we take a deep dive into how female consumption habits compare to males, providing fresh insights on unique data broken down by new users, smartphone concentration, content downloads and wireless carriers.
Some report highlights include:
• Females accounted for 67% of total downloads by unique users on the Myxer platform in April 2010.
• This large disparity in downloads is due to two factors; 1.7 times as many females as males came to Myxer to download content in April, and each female that visited downloaded 17% more content than the average male.
• Taking a look at the number of downloads by gender on Android and iPhones, females far surpass males again. The average female using an Android device downloaded 21% more mobile content than the average male in April. This is a big contrast to iPhone handsets where females only downloaded 6% more than males.
To read our in depth report comparing consumption habits between males and females please click the download link below.
If you have any questions or comments please feel free to contact us directly at firstname.lastname@example.org. Your feedback and suggestions are always welcome.
April 7th, 2010
In the past couple BoomBox Reports we tracked the ongoing battle between iPhone and Android. With so much hype surrounding the influx of the many slick new Android devices, and Apple’s iPhone with its unparalleled good looks and sleek marketing campaigns— it’s no wonder the two operating systems have been hyped to no end by the media at large. But what about BlackBerry? How does RIM measure up to the aforementioned competition?
• 22 million downloads were made by smartphones in March 2010, 72% of these came from BlackBerry handsets.
• Not only does BlackBerry have the largest percentage of smartphone users on Myxer, but they are also the most active when it comes to downloading content.
• RIM continues to far outpace Windows, Palm, webOS, Android, iPhone and Symbian based on mobile visits, growing from a 58% market share in March 2009 to a 63% share in March 2010.
• Android has seen a steady increase in number of registered users on Myxer, growing from 7% in March 2009 to 17% in March 2010.
• Windows Mobile has taken the biggest hit on Myxer over the last year – losing 50% of their share of mobile visits, falling from 21% to 10%.
The fact of the matter is that even though the press very much loves and cheers, from the proverbial grandstands, for their Apples and Androids— BlackBerry is still firmly ahead in the race. So until that checkered flag waves, don’t count out this ‘sleeping giant’ who, upon our lengthy examination, is still flexing their muscle where the rubber meets the road.
Also in this month’s report we take a look at how BlackBerry stacks up to Android and iPhone across the United States. To see this and other detailed information regarding the BlackBerry OS please download a free copy of the month’s BoomBox Report:
February 26th, 2010
When it comes down to which operating system is the platform of choice by users in a particular region or state— the results might just surprise you. Despite the large volume of downloads Myxer sees from users on the Android platform, iPhone still dominates states across the country when it comes to number of registered users on Myxer.
User Concentration by State — iPhone/Android
Myxer Platform – January 2010
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The number of registered users on the Android operating system has surpassed iPhone users in eight states, with seven of them coming from West and Midwest states including: Arizona, Montana, Nebraska, New Mexico, North Dakota, South Dakota, and Wyoming. We are particularly excited to track the trending growth of Android, and to that end, we will publish this map quarterly in order to see which states, and regions, turn Android over the course of 2010.
Also in this month’s installment of the BoomBox Report, we’ll be doing our best Jacques Cousteau (of sorts), free-diving into the digital depths, and exploring the taxonomy of Android handsets. We’ll be reporting back on an interesting variety of data points from across the range of all Android devices seen by Myxer. Through examining user preferences, such as: gender mix, age breakdown, and average monthly downloads per user, we believe we’ll attain a better understanding of not only the overall Android operating system, but also the individual phones which operate on the platform.
Some highlights from this month’s report include:
- Motorola DROID handsets were the most diverse in terms on downloading different genre types, consuming 64% of their content from the Rock, Comedy, Pop, Country, and Other categories.
- On every Android handset seen by Myxer the average woman downloads more mobile entertainment than average man.
- Google’s Nexus One is the manliest of the Android Handsets. 75% of registered Myxer users with the Nexus One phone are Male.
To get more detailed information download Myxer’s comprehensive Android Handset Mix Report: